The AOII Brand

Stella, Jessie, Helen and Bess founded Alpha Omicron Pi in an effort to develop lifelong friendships while enhancing one another’s lives through scholarship and service.

The simplicity of their message has crossed generations, and now as the image of Alpha Omicron Pi continues to evolve through campus growth across the United States and Canada, a bold brand identity will help communicate the Fraternity’s purpose and create an image that sisters will embrace. The brand identity will aim to tell the story of Alpha Omicron Pi and shape the perception of who an Alpha Omicron Pi member is and who she will be in the future.

The Primary Brand

Alpha Omicron Pi Brand Logo

Primary Greek Letters

Alpha Omicron Pi Greek Letters Logo

Brand Standards

Identity guidelines have been established as a foundation for building brand recognition for Alpha Omicron Pi Fraternity. Extensive research and planning have gone into shaping the voice and visuals that form the brand personality of Alpha Omicron Pi. As a primary reference tool, this guide will help individuals both inside and outside Alpha Omicron Pi work together to deliver cohesive, consistently designed messages about the Fraternity. These guidelines will help ensure communications are effective, attractive and fully represent the brand of the organization.

Brand Standards Guide

Logo Library

The link below provides AOII’s primary logos and supporting materials. Members can access the entire logo library through clicking The AOII Brand link on the Public Relations tab of the Officer Resource Library, which is can be found by logging in to Fulfilling the Promise.

Images for Social Media

Right-click and save the image to your computer for use.