Things We Love: Women-Owned Businesses

in General News

During these uncertain times and beyond, join us as we support strong, inspiring and dedicated female business owners and their incredible businesses! Check out for more! 


It seems that no matter the phase in life, a woman can always be in the market for new bras and athletic apparel. SHEFIT empowers the strong beauty in every woman by developing athletic apparel with the highest level of support, comfort and style specifically designed to enhance your workout. Founded in 2010, SHEFIT has grown from one determined woman, to a basement business, to a well-respected international company that is changing lives worldwide. The SHEFIT brand strives for inclusivity above all and believes women shouldn’t have to choose, sacrifice or apologize when it comes to finding the perfect fit. Click here to visit their website to shop and take the 60 second quiz to find your fit!

CeramicPigLogoThe Ceramic Pig 

If you’re in need for the perfect home decor, trendy clothes, gifts for loved ones and more, check out The Ceramic Pig to shop for the perfect item! Shoppers can visit their website to find a wide range of items from the home, outdoor and garden to the perfect piece of jewelry or new tote bag for your AOII sister. The Ceramic Pig was founded and is owned by AOII alumna Alicia White, Rho Omicron (Middle Tennessee State U). Shop online at to shop today receive 20% off your purchase!


Looking for the perfect bright and colorful piece of art in your home or office? Look no further! EttaVee was founded by American born, Strasbourg, France-based artist Jessi Raulet, who became well known for her hand-painted, bright and bold designs. In 2013, Raulet founded EttaVee and today her products can be purchased online and in stores such as Barnes & Noble, Pottery Barn, Target and more! Shop the EttaVee website now to purchase a beautiful bright piece of wall art, new stationery, books, cups and mugs and more! 

TheBeautyCropImageThe Beauty Crop

End the summer with refreshing new makeup products and self-care bundles from The Beauty Crop! Their philosophy is that nutrition is as equally essential for your skin as it is for your body. Inspired by the healthy recipes cooked in the kitchen, The Beauty Crop is passionate about creating colourful, fun and uber-hydrating cosmetics that include nutrition-rich superfood ingredients that promote health and wellbeing. View their best seller page, build your own makeup bag or access their full website here. 

CupofTeLogoCup of Té

Cup of Té is a premier online retailer of loose leaf organic teas and teaware. Based in Ontario, Canada, they are dedicated to enriching lives through the experience of premium teas specially made from organic ingredients with each taste offering unique benefits to tea lovers all over the world and every drop telling a story. Their journey began in 2018 when founder Taylor Lindsay-Noel suffered an accident that left her paralyzed from the neck down and wheelchair bound for life. Because she was determined to overcome her challenges and transform her situation into something meaningful and extremely valuable to lives, she launched Cup of Té with the goal of providing the world’s finest loose-leaf organic teas and teaware at fair prices. View her full story here and check out their website to order your teas and tea ware today! They ship to Canada and the U.S.

AmbitiousSweatshirtPhenomenal Woman Action Campaign

The Phenomenal Woman Action Campaign, inspired by Maya Angelou’s “Phenomenal Woman” poem, brings awareness to social causes. To support their campaign and efforts, The Phenomenal Woman Action Campaign also sells merchandise that encourages women empowerment in all facets, including the 100th anniversary of women’s suffrage. Check out this adorable (very “AOII themed” too!) sweatshirt they have available for purchase along with their other inspiring products on their website now!

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